In a world filled with commodity goods, products and services…what separates YOU from the competition? And how do you position your #brand so that your customers pay a #premiumpricing? Slide to the right below to see how Tiffany & Co. does it. Regardless if you’re a B2B or B2C, you too can be a #luxury in the marketplace. Do you agree?

Thanks to Chris Do (The Futur™) and David Taylor-Klaus, MCC for the idea germ and Tiffany & Co. for lending us your brand for a case study on “how to do it right!”